Long & Lifted
Using petroleum jelly and coal dust, Eugène Rimmel invented the first commercially available mascara in 1872. Of course, this original formula has been written and re-written many times, but no matter the ingredients, women have been using mascara to lengthen and fill out their lashes for decades on decades. Today, mascara is still overwhelmingly a makeup industry standard, however with the innovations in the lash community, lash lifting, and tinting is becoming more and more sought after as procedure that eliminates the need for daily mascara application. Why are lash lifts and tints taking the place of...